Automakers want to capture a larger percentage of their customers’ lifetime value than they do today. To achieve their goal, OEMs must establish direct relationships with their customers, create new customer experiences, capitalize on the capabilities of their Software-Defined Vehicles, and utilize AI to better understand their customers’ behavior so that they can match their needs to the services they offer.
Last week I attended Ford’s Capital Markets Day. Ford held the CMD to report on the progress of its three…
AI has three roles in new mobility. It is an enabler, a differentiator, or a monetizer. The recent explosion of interest in generative AI begs the question: could generative AI contribute to new mobility and if so, in which of the three roles? This post attempts to answer this question by presenting a few ideas and identifying problems that may inhibit the broad use of generative AI in new mobility.
AI is viewed by many exclusively as a prediction technology. The availability of large, diverse, and information-rich data sets combined with the power of neural networks, and more recently with the addition of Foundation Models and Large Language Models, has been responsible for achieving incredible results even in complex, multi-faceted situations. Every aspect of new mobility has benefited from AI’s prediction power. New mobility will continue to reap even more impressive rewards. Getting there will be accomplished as new mobility’s AI systems play three roles.
Automakers must address two questions because of the environment they are currently facing. First, will they be able to make…
