Automakers must address two questions because of the environment they are currently facing. First, will they be able to make…
During the last twenty-five years, the automotive customer journey has become more complex as incumbent automakers tried to establish direct…
Software-Defined Vehicles greatly facilitate the vehicle’s electrification, optimization and personalization, as well as the attainment of higher levels of driving automation. More broadly, these vehicles change how the industry designs, makes, sells, and services vehicles, and in the process enable a new customer experience.