Automakers want to capture a larger percentage of their customers’ lifetime value than they do today. To achieve their goal, OEMs must establish direct relationships with their customers, create new customer experiences, capitalize on the capabilities of their Software-Defined Vehicles, and utilize AI to better understand their customers’ behavior so that they can match their needs to the services they offer.
Last week I attended Ford’s Capital Markets Day. Ford held the CMD to report on the progress of its three…
Automakers must address two questions because of the environment they are currently facing. First, will they be able to make…