transportation while sheltering in place
As a result of the movement restrictions imposed because of the pandemic, my 30-mile average daily travel around the Bay Area and the monthly airline trips have all become a 30-step walk to my home-office for video calls. While we’re all eagerly anticipating the lifesaving health outcomes from the measures taken towards the pandemic, the retail, travel, and hospitality industries are reeling. Over the past two weeks, airlines have reduced their flights by 40-50%.
Stephen Zoepf and I continued our collaboration on analyzing key components of next-generation mobility. In this second article we focus on on-demand mobility services, they issues they face, and the opportunities they have. The piece is pertinent to the conversation about California’s AB5 and the conversation it is raising. It also provides a good preview of topics I am discussing in my upcoming book.
Recently I have been collaborating with Stephen Zoepf, Executive Director of the Center for Automotive Research at Stanford on the challenges facing the incumbent automotive industry because of the emergence of new business models and technologies. The piece below is the first of what we hope to be a series.
The driverless future promised by next-generation mobility will be made possible by two innovations: on-demand mobility services, e.g., ride-hailing, last-mile delivery, and autonomous vehicles used for consumer transportation and logistics. An innovation, including technology innovations, and its adoption advance along a four-phase lifecycle. Today we can evaluate the performance of the two driverless mobility innovations using distinct lifecycles. The paper presents an analysis of the autonomous vehicle (AV) innovation lifecycle. It introduces four dimensions alone which to measure AV innovation performance over time. Finally, it presents five requirements that will need to be addressed before the use of autonomous vehicles can scale for consumer transportation and logistics.
On-demand mobility services continue to evolve fast. New solutions are introduced constantly to address changes in consumer urban transportation tastes, or address shortcomings of existing offerings. Consumers demand for personalized transportation solutions that are affordable, convenient, and safe has led to the rapid growth of ride-hailing. But in cities where it is most popular, single passenger ride-hailing is a major contributor to traffic congestion and lengthening travel times leading to deteriorating passenger experience. We need to find solutions that increase the passenger throughput per mile and permanently remove vehicles from streets. Micromobility and new forms of ridesharing emerged in part to address these problems but also to provide lower cost transportation alternatives. They are now being combined with ride-hailing to offer multimodal transportation. Multimodal and shared on-demand mobility will have seven implications that will require careful consideration.