Automakers must address two questions because of the environment they are currently facing. First, will they be able to make…
During the last twenty-five years, the automotive customer journey has become more complex as incumbent automakers tried to establish direct…
Software-Defined Vehicles greatly facilitate the vehicle’s electrification, optimization and personalization, as well as the attainment of higher levels of driving automation. More broadly, these vehicles change how the industry designs, makes, sells, and services vehicles, and in the process enable a new customer experience.
During the automotive industry’s current boom phase OEMs are announcing big, multi-year investments in new vehicle platforms that combine electrification with increasing driving automation. Because under new mobility data and loyalty will become central forms of value, OEMs must also consider deploying the loyalty-enhancing data-driven services these platforms enable. The services they introduce and the business models they use to monetize them will determine whether they become like Apple, AT&T or Foxconn in the customer relationships they develop.
One of the main theses developed in Transportation Transformation is that, though still young, the app-based on-demand mobility services companies will need to transform before they can fully capture the opportunity afforded by new urban mobility. The book presents the decisions such companies must make and a framework that prescribes specific transformations consistent with these decisions. For some, the transformation has already begun. But will these decisions and transformations be equally applicable to legacy on-demand transportation companies and help them compete more effectively against their app-based disruptors?