During the automotive industry’s current boom phase OEMs are announcing big, multi-year investments in new vehicle platforms that combine electrification with increasing driving automation. Because under new mobility data and loyalty will become central forms of value, OEMs must also consider deploying the loyalty-enhancing data-driven services these platforms enable. The services they introduce and the business models they use to monetize them will determine whether they become like Apple, AT&T or Foxconn in the customer relationships they develop.
In early November 2017, Waymo announced that while it will continue its tests in Washington, California, and Texas, it was ready…
In the previous post I described a new value chain that will connect companies providing on-demand personal mobility services and…