How Enterprises Can Find Value With Generative AI

Enterprises use several different technologies, including AI, to automate their processes and create value. They are currently experimenting with generative AI to determine whether it can provide significant and enduring value. Is the enterprise’s excitement about generative AI justified? Is the size of the investments being made and planned warranted? What is their strategy missing and should be in their action plan?

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2024 Enterprise AI Themes

Since the beginning of last year, the interest in AI has gone into overdrive. Enterprises tried to “out-announce” one another regarding their use of AI. Similarly, venture investors have been investing large sums at nosebleed valuations in startups developing anything that appears to involve generative AI. But, despite the corporate statements and the venture investments, the adoption and deployment of AI, and more specifically generative AI by the enterprise, are still in the very early stages.

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