IBM-Apple Deal: Mobile Enterprise Applications

On July 15 IBM and Apple announced an exclusive partnership.  There are several components to this partnership that have been addressed elsewhere (here and here) but of most interest was the commitment to develop 100 industry-specific mobile analytic applications for the enterprise.  As I had written, the broad adoption of smartphones and tablets by employees, customers and partners, combined with a BYOD strategy, is driving corporations to rethink their enterprise application strategies.  They are starting to mobilize existing applications and embrace a mobile-first approach for the new applications they are licensing or developing internally.  Analytics-based insight-generation applications represent a major category of these new applications. Recognizing this trend, I and many other venture investors, have been aggressively funding startups that develop mobile enterprise applications.

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