The talk is a companion to my book “The Flagship Experience: How AI and Software-Defined Vehicles Will Transform the Automotive Customer Experience”
It presents how Software-Defined Vehicles (SDVs) and AI enable automakers and mobility service providers to reimagine the mobility customer experience. It also presents a framework for implementing The Flagship Experience.
SDVs shift the focus from the vehicle to the customer, transforming the entire experience. AI exploits the big data generation, configurability, and updatability of SDVs. It provides automakers with continuous customer understanding and recurring customer- and vehicle-monetization opportunities.
Automakers benefit by improving how they design, make, sell, and service vehicles. Mobility service providers maximize their vehicles’ utilization and improve the return on their investments. Customers change how they interact with the vehicle, the automaker, and numerous service providers.
Topics:
- The importance of building long-term customer relationships in a software-defined era.
- How will AI affect mobility in the years to come in areas such as personalized experiences or automated and autonomous driving?
- In what ways will software-defined new energy vehicles impact the mobility customer experience?
- Pros and cons of automakers and their partners outsourcing software development or keeping it in-house.
- The driving forces, such as regulatory changes, consumer demand for sustainability, or the competitive landscape, that are behind the continued push toward automotive innovation.
- The strategies automakers can use to create and monetize value by understanding customers and becoming customer-centric.
Duration: 45 minutes plus Q&A
Target Audience: Automotive industry executives, mobility services company executives, logistics and fleet management executives, customer experience executives, marketing executives, advertising executives, data and AI executives, technology leaders, and IT executives.