Presentation Title: The Flagship Experience: How AI and Software-Defined Vehicles Will Transform the Automotive Customer Experience
Abstract: Megatrends such as climate change, urbanization, new work practices, and aging populations impact our decisions about transportation and logistics. The talk presents how Software-Defined Vehicles and AI will enable automakers, transportation providers, and transportation planners to reimagine the mobility customer experience, and presents a framework for implementing it.
Software-defined vehicles (SDVs) will shift the focus from the vehicle to the customer, transforming the entire experience. Combining AI with vehicles’ big data generation, configurability, and updatability provides automakers with continuous customer understanding and recurring customer- and vehicle-monetization opportunities. It impacts how automakers design, make, sell, and service vehicles; how transportation and logistics providers maximize their vehicles’ utilization and improve the return on their investment; and how customers (both consumers and businesses) interact with the vehicle, the automaker, and numerous service providers. To succeed in making this shift, organizations will need to undertake important transformations. The Flagship Experience analyzes the approaches already taken and outlines additional ones that will be necessary.
Topics:
- The importance of building long-term customer relationships in a software-defined era.
- How will AI affect mobility in the years to come in areas such as personalized experiences, or automated and autonomous driving?
- In what ways will software-defined new energy vehicles impact the mobility customer experience?
- Pros and cons of automakers and their partners outsourcing software development or keeping it in-house.
- The driving forces, such as regulatory changes, consumer demand for sustainability, or the competitive landscape, that are behind the continued push toward automotive innovation.
- The strategies automakers can use to create and monetize value by understanding customers and becoming customer-centric.
Duration: 45 minutes plus Q&A
Target Audience: Automotive industry executives, mobility services company executives, logistics and fleet management executives, customer experience executives, marketing executives, advertising executives, data and AI executives, technology leaders, and IT executives.