The Automotive Industry’s Big Data Challenge (Part 2)

In this first part of this two-part series, I discussed why the automotive industry, particularly the incumbent OEMs, is facing a big data challenge.  This challenge is becoming extremely acute as a result of the increasing adoption of EAC vehicles combined with Mobility Services (EAC+MS) and the torrent of data that will be generated as a result of this adoption.  

In this post, I present how the incumbent OEMs can address this challenge.  To do so, automakers must:

  1. Think strategically and own the big data strategy.  They must then drive the execution of this strategy instead of relying on their suppliers for partial solutions
  2. Revamp the vehicle’s computer system architecture to create a unified computing and big data architecture.
  3. Establish and enforce data ownership rights among the appropriate constituencies.
  4. Create a data-sharing culture.

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